1. 54% of all emails are read on mobile devices

2. The Subject line should be 40 – 50 characters long

3. Personalise your email… ‘ Dear Joe ‘ 

4. Use relevant images

5. Offer a your reader a discount or something of value

6. The Call to Action button must be visible, large and easy to press with your thumb on mobile

7. Use short to the point sentences 

8. Make sure unsubscribe link is visible – this creates trust

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