12 ESSENTIAL ELEMENTS FOR YOUR WEBSITE
Your site must grab the viewers attention in 3-4 seconds 
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1. Visually pleasing – we live in a visual world
2. Logo on the top left of your page surrounded by white space
3. Hero Shot or banner image – keep it clean and relevant
4. The Headline must be short and concise and in a large H1 font about 24px
– A short description to give your visitors a clear sense of who you are and what you have to offer
6. User friendly navigation
7. Mobile Responsive
8. Call to Action button … make it prominent and preferably before you have to scroll. SHOP NOW / SEE OUR PORTFOLIO
9. Social proof – Testimonials / reviews / client logos / awards. This creates credibility and trust
10. Contact information in your top bar and footer
11. Social icons – for further engagement and sharing
12. SEO SEO SEO
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